These Terms explain how billing works for each plan, how we calculate fees, and what happens when payments fail. Please read carefully.
To ensure responsible and safe repricing, I Uply implements several safeguards in its AI pricing engine. These constraints are designed to protect sellers from aggressive or risky price changes and to comply with ethical and business standards:
These safeguards are in place to:
How it works in I Uply:
These rules are enforced automatically by the application and cannot be disabled. They are designed to give you peace of mind and ensure that AI-driven pricing always works in your favor.
Because the maximum daily price change and your minimum/maximum price limits all apply at the same time, there are situations where these rules together leave no valid price for a given optimization cycle. When that happens, I Uply makes no suggestion and leaves your current price unchanged, rather than break a safeguard. The listing's optimization status will simply show no suggestion until a valid change becomes possible. The most common case is when your live price sits well below your minimum price.
Worked example
Suppose a listing's current price is £6.00 and you have set its minimum price to £20.00:
This is expected, protective behaviour, not an error: it prevents sudden, large price jumps and never prices below the floor you set.
For each product you list, you are required to set a minimum and maximum price. These limits ensure your listings remain profitable and comply with Amazon policies. AI pricing optimization will never set a price below your minimum or above your maximum. Even in Managed accounts where managed automation is enabled, these limits remain under your control to protect your business.
You can edit these limits at any time per listing, or apply defaults in bulk at account level. Changes apply to all plans: Starter, Growth, Pro, and Managed.
I Uply combines a monthly subscription fee with a variable sales-based fee. Starter, Growth, and Pro charge a fixed monthly fee plus a percentage of net monthly sales. Managed charges a percentage of net shipped sales revenue with a monthly minimum.
Net monthly sales (Starter, Growth, Pro) means shipped order revenue for the billing calendar month as reported via Amazon Selling Partner API (typically orders in Shipped status), after refunds and cancellations as described in your reports. Net shipped sales revenue (Managed) uses the same underlying revenue basis for the fee calculation, with the Managed minimum and revenue-share rules in section 4.
For the Managed plan, we charge 5% of your net shipped sales revenue as reported by Amazon each month. Net shipped revenue is defined as:
The fee does not subtract Amazon marketplace fees, fulfillment costs, or advertising costs. The minimum monthly fee is $299. If 5% of net shipped revenue is less than $299, you are still billed $299.
“We charge 5 percent of net shipped sales revenue reported by Amazon. Net shipped revenue equals order value for shipped orders minus refunds and cancellations. Amazon marketplace fees, fulfillment fees, and advertising costs are not deducted when calculating this fee.”
If your monthly sales are lower, the variable sales-based component is naturally lower because it is a percentage of net monthly sales (self-serve plans) or net shipped sales revenue (Managed). Your base monthly fee remains due for access to the platform and optimization features.
This billing model does not override your minimum price and margin protections. The platform still enforces your listing limits and margin safeguards on every optimization cycle.
Our pricing strategy is designed to scale with your business: transparent monthly fees plus low variable percentages tied to fulfilled sales, with listing-level margin and guardrail protections always enforced.
Starter, Growth, and Pro include a 7-day free trial. A valid payment method is required upfront, but your minimum monthly fee for the selected plan is not charged until the trial ends — your card is then charged automatically. Managed is sales-assisted and has no trial: its minimum monthly fee is charged on activation. Amounts:
Variable sales-based fees (Starter, Growth, and Pro percentages on net monthly sales; plus any Managed amount above the monthly minimum) are calculated for each calendar month and invoiced or charged at the start of the following month, together with the plan minimum for full billing months where applicable.
For example, if you activate Starter on 20 March, your 7-day trial runs first and the $19 minimum is charged when the trial ends, not on 20 March. At the start of the following month, we bill variable fees for the prior calendar month's net monthly sales (and, for subsequent full months, the recurring minimum and variable components as described above). The same pattern applies to other plans according to their rates in sections 3 and 4.
The 7-day free trial is not part of, and does not count toward, the 30-day commitment period. Your commitment period starts when your card is first charged the plan minimum — at the end of the trial, or on activation for Managed — not on the day you sign up.
Once billing has started, each plan has a 30-day commitment period. You may request a plan change at any time. If you are on a free trial, a change between Starter, Growth and Pro takes effect immediately, keeps your remaining trial and is not charged until the trial ends; a change to Managed ends the trial and is billed immediately. If you are not currently inside a commitment period (and not on a free trial), the change takes effect and is billed immediately. If you are inside an active commitment period, the change is scheduled to take effect when that commitment ends, and billing for the new plan begins once the old commitment finishes.
The product always shows you, before you confirm a plan change, whether it will apply immediately (with an immediate charge) or is being scheduled for a later date, so you can see which applies before confirming.
If an invoice fails to pay, your plan is marked as payment failed: AI price optimization is paused and access to the platform is limited to billing and support until the invoice is paid. You can update your card or retry the payment from Billing & Payments, and everything resumes as soon as the payment goes through. Fees incurred before cancellation remain payable. Cancelling your subscription does not cancel outstanding invoices.
You may request cancellation at any time. If you are inside your current 30-day commitment period, cancellation is scheduled for the commitment end date: you keep access until that date, and plan minimums and other fees for that commitment period remain due, there is no refund for choosing to leave early during the commitment.
If you are not inside an active commitment period (or the product applies cancellation immediately in your case), the subscription may end immediately as shown in the app; outstanding invoices and accrued fees remain payable.
After cancellation, you may reactivate subject to the product flows and these Terms.
Fees are earned as described in these Terms. We do not offer refunds, including for partial periods, unused time, or dissatisfaction, except where required by applicable law.
I Uply connects to your Amazon store through Amazon’s Selling Partner API (SP-API). Amazon controls who may authorize third-party apps. Production customers must meet both requirements below before “Connect with Amazon” can succeed. I Uply is aimed at active Professional sellers; Individual plan accounts cannot complete authorization even if you pay for I Uply.
Amazon only allows third-party app authorization on a Professional selling account. If you are on an Individual plan, Seller Central may show a message such as “You must be the primary user of a Professional selling account” and offer a link to upgrade your plan.
How to fix — upgrade to Professional:
Only the primary account holder can authorize SP-API apps. If you sign in as a secondary user, employee, or delegated login, Amazon will block authorization even on a Professional plan.
How to fix — use the primary login:
If you still see “You’re not permitted to take this action” after upgrading and using the primary login, wait a few minutes for Amazon’s plan change to propagate, clear Seller Central cookies, and try again in a private browser window.
If you see ”Amazon authorization could not be verified (invalid or expired state)”, the authorization session between I Uply and Amazon was interrupted. This is not an Amazon account problem — it means the browser lost track of the secure token used to link the two steps of the process.
Common causes:
How to fix:
You can download your data (JSON) and delete your account from your Profile page. Deleting your account closes your access straight away.
If you are on a free trial or have no plan, your data and saved card are erased immediately. If you are on a paid plan, we keep your saved card and Amazon connection only until your final bill has been taken: the plan ends on the day you delete (or, if you are inside a 30-day commitment period, on the commitment end date), the plan fee for the days it was active and the sales-based fee for sales made while it was active are invoiced on the 1st of the following month, and your data and card are then erased. If that final payment fails, we keep the account and card so the amount can be collected.
Sales-based fees only ever count sales made on the days your plan was active in that month.