AI-first repricing · Transparent reasoning · Min/max guardrails

The AI-first repricer
built around your margin

Our AI analyses competitor pricing and suggests prices that balance margin and competitiveness inside your min/max guardrails. You see transparent reasoning before anything applies no black-box decisions, no margin surprises. Plans combine a monthly minimum with a low percentage of net monthly sales on Starter, Growth, and Pro.

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AI Profit Impact

+$1,284

+18.3%

Active Listings

247

Optimisations Run

1,891

This month

Recent AI Optimisations

ASIN B08N5M7S6K Wireless Earbuds Pro
$24.99 $22.49 +$1.12/unit
ASIN B09K3L2M4P USB-C Hub 7-in-1
$34.99 $31.99 +$0.84/unit
ASIN B07X6C9RKQ Phone Stand Adjustable
$14.99 $13.49 +$0.51/unit

+14%

Avg profit uplift in 30 days

10,000+

Listings supported per account

6+

Pricing strategies available

$19+

Small monthly fee plus share of extra profit

Up and running in minutes

Connect your Amazon account, set your price floors, and let I Uply handle the rest.

Step 01

Connect your Amazon account

Link your Amazon Seller account using SP-API. I Uply syncs all your listings automatically.

Step 02

AI suggests prices you control

Our AI analyses competitor pricing and suggests prices that balance margin and competitiveness inside your min/max guardrails. You see transparent reasoning before anything applies.

Step 03

Billing that scales fairly

You pay a monthly minimum plus a low percentage of net monthly sales on Starter, Growth, and Pro. Managed uses net shipped sales revenue with a monthly minimum.

Built for serious Amazon sellers

AI Price Optimisation

Analyses competitor pricing in real time and suggests prices that protect margin while staying competitive, always within your guardrails.

Price guardrails

Required min and max prices per listing (and account defaults) so automation never races to the bottom or breaks your policy limits.

Auto-Relist

Automatically relists expired or suppressed listings so eligible SKUs stay live when it is safe to do so.

Profit Visibility

Track incremental profit, pricing outcomes, and billing inputs in one place with transparent monthly reporting.

Managed Accounts

Daily optimisation and relisting within your min/max guardrails. Billed as a percentage of net shipped sales revenue with a monthly minimum.

Sales-Based Billing

Transparent pricing: monthly fee plus a low percentage of net monthly sales on self-serve plans; Managed uses net shipped sales revenue. Lower variable rate as you move up.

Not your average repricer

We lead with profit and margin on the sales you already get, not vanity GMV. When the price is right, sustainable volume can follow; we do not optimise for “sales at any price.”

Feature Many repricers I Uply
Flat monthly fee only Monthly minimum + variable fee
Charges regardless of monthly sales outcomes
Sales and billing transparency (dashboard + reports)
Sales-based variable billing (Starter/Growth/Pro)
Auto-relist expired listings (Pro/Managed)
Managed automation with guardrails (Managed)
AI decision audit log (Growth+)

Simple, transparent pricing

Choose the plan that fits your business. Starter from just $19/mo. Scale as you grow. No hidden fees.

Starter, Growth, and Pro: variable fee is a percentage of net monthly sales. Managed: net shipped sales revenue with a monthly minimum. See FAQ for how we calculate net monthly sales.

Starter

$19 /month

+ 0.8% of net monthly sales

For new sellers. Simple, affordable, and powerful. Core features included.

  • AI price optimization
  • Sales tracking
  • Up to 100 listings
  • Billing tied to net monthly sales
Get Starter for $19/mo

Growth

$69 /month

+ 0.5% of net monthly sales

For growing sellers. Predictable costs, unlimited AI repricing. Lower variable fee.

  • Everything in Starter
  • Unlimited listings
  • AI decision log
  • CSV reports export
Get Growth for $69/mo
Most popular

Pro

$129 /month

+ 0.3% of net monthly sales

0.3% variable fee on net monthly sales. All core features included.

  • Everything in Growth
  • Priority optimization
  • Bulk optimise listings
  • Auto-relist expired listings
Get Pro for $129/mo

Managed

5%

of net shipped sales revenue

Managed automation runs daily within your pricing guardrails. Minimum monthly fee is $299.

  • Everything in Pro
  • Daily auto-optimisation
  • Daily auto-relist
  • Monthly sales and fee reports
Get Managed for 5%

Common questions

We apply a monthly minimum plus a variable percentage. On Starter, Growth, and Pro that percentage is of net monthly sales. Managed is 5% of net shipped sales revenue with a minimum of $299 per month. Starter is $19 + 0.8%, Growth is $69 + 0.5%, Pro is $129 + 0.3%.

For Starter, Growth, and Pro, net monthly sales means shipped order revenue for the billing calendar month from Amazon Selling Partner API (orders in Shipped status), so the variable fee reflects fulfilled volume. The same basis applies to Managed, which is quoted as net shipped sales revenue with a monthly minimum.

Many repricers charge fixed monthly fees regardless of outcomes. We combine transparent base fees with low variable percentages tied to net monthly sales on self-serve plans, so your fee scales with real revenue, aligned with how we position profit-first repricing.

You still keep access to all plan features and only pay the plan monthly fee plus the small sales-based percentage on net monthly sales (or Managed minimum rules). On Managed, the monthly minimum applies when revenue share would be lower.

You add a secure payment method during onboarding before your plan is activated. How and when fees are charged is described in the Terms.

You connect via Amazon's official Selling Partner API (SP-API). I Uply can read listings and update prices, that's it. You set minimum and maximum prices so automation stays inside your approved range.

Managed is our guardrail-first managed tier. We run daily optimizations and auto-relist expired listings within your min/max pricing limits. You pay 5% of your monthly net shipped sales revenue, minimum $299.

Currently Amazon North America (NA) marketplaces are supported. European marketplaces are coming soon. We're expanding as we grow.

You can switch the initial plan after 30 days. After switching, you are committed to the new plan for 30 days before you can change again.

Start improving margin on the sales you already get

Connect your Amazon account in minutes. Transparent AI, clear guardrails.

Get Starter for $19/mo

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