Win more Amazon sales
without giving away your margin
I Uply reprices your listings to compete for the Buy Box, where most Amazon sales happen. You set the minimum and maximum price, and every change shows the guardrails and profit estimate behind it.
Sample data — your own dashboard starts at zero on day one.
Listings synced
Sample data
Your dashboard starts at zero on day one
AI pricing
Review suggestions
Visible once your account is connected
Guardrails
Min/max in place
You decide the floor and ceiling
Example pricing review
Illustrative example only — real account data appears after you connect listings.
Every
price change stays inside your min/max limits
Unlimited
Listings on Growth and above (Starter: 100)
$0.01
below the Buy Box price is the target, never below your minimum
7 days
Free trial before you pay
Simple setup
Up and running in minutes
Connect your Amazon account, set your price floors, and let I Uply handle the rest.
Connect your Amazon account
Link your Amazon Seller account using SP-API. I Uply syncs all your listings automatically. You need a Professional selling plan (see Requirements in the FAQ).
AI suggests prices you control
Our AI analyses competitor pricing and suggests prices that balance margin and competitiveness inside your min/max guardrails. You see transparent reasoning before anything applies.
Billing that scales fairly
You pay a low monthly fee plus a small percentage of your net sales. For example: $2,000 in sales this month → you pay $19 + $16 = $35 on Starter. Managed works the same way, with a higher monthly minimum.
Everything you need
Built for serious Amazon sellers
See how the platform helps with pricing guardrails, profit visibility, and lifecycle automation, or compare plans and pricing.
AI Price Optimisation
Tracks competitor prices and reprices to compete for the Buy Box, protecting your margin and always staying inside your guardrails.
Price guardrails
Required min and max prices per listing (and account defaults) so automation never races to the bottom or breaks your policy limits.
Auto-Relist Pro/Managed
Automatically relists expired or closed listings so eligible SKUs stay live when it is safe to do so.
Profit Visibility
Track incremental profit, pricing outcomes, and billing inputs in one place with transparent monthly reporting.
Managed Accounts
Daily optimisation and relisting within your min/max guardrails. Billed as a percentage of net shipped sales revenue with a monthly minimum.
Sales-Based Billing
Transparent pricing: a low monthly fee plus a small percentage of your net sales. The variable rate gets lower as you move up plans.
Why I Uply
Not your average repricer
We lead with profit and margin on the sales you make, not vanity GMV. When the price is right, sustainable volume can follow; we do not optimise for “sales at any price.”
Scroll right to compare
| Feature | Many repricers | I Uply |
|---|---|---|
| Billing aligned with your results | Flat fee regardless of your sales | Monthly minimum + a small % of net monthly sales |
| Auto-relist expired listings (Pro/Managed) | ||
| Managed automation with guardrails (Managed) | ||
| AI decision audit log (Growth+) |
Sellers using I Uply
What sellers say
“I was spending way too much time checking prices and making small changes across listings. I Uply has made that part of the day much easier. I set the limits and let it do its thing. I still check in on things, but I’m not constantly changing prices myself.”
Name withheld at the seller's request
“I’ve used repricers before and my main issue was not really knowing what was happening in the background. With I Uply, I can see the reasoning behind the recommendations and I can set my own minimum and maximum prices. That gives me a lot more confidence leaving it running.”
Name withheld at the seller's request
Pricing
Simple, transparent pricing
Choose the plan that fits your business. Starter from just $19/mo. Scale as you grow. No hidden fees.
Try Starter, Growth, or Pro free for 7 days. Cancel before the trial ends and you won't be charged.
Starter, Growth and Pro charge the monthly fee plus a percentage of net monthly sales. Managed charges a percentage of net shipped sales, with a monthly minimum. Review the feature set before you choose a plan, or compare the fee structure below.
| Net monthly sales | Cheapest plan |
|---|---|
| Up to about $16,700 | Starter |
| About $16,700 to $30,000 | Growth |
| Above about $30,000 | Pro |
Starter
+ 0.8% of net monthly sales
For new sellers. Simple, affordable, and powerful. Core features included.
- AI price optimization
- Sales tracking
- Up to 100 listings
- Billing tied to net monthly sales
Card required upfront — charged automatically when the trial ends.
Growth
+ 0.5% of net monthly sales
For growing sellers. Predictable costs, unlimited AI repricing. Lower variable fee.
- Everything in Starter
- Unlimited listings
- AI decision log
- CSV reports export
Card required upfront — charged automatically when the trial ends.
Pro
+ 0.3% of net monthly sales
For high-volume sellers. Bulk tools, auto-relist and the lowest variable fee.
- Everything in Growth
- Bulk optimise listings
- Auto-relist expired listings
Card required upfront — charged automatically when the trial ends.
Managed
of net shipped sales revenue, or $299/mo if higher
Managed automation runs daily within your pricing guardrails.
- Everything in Pro
- Daily auto-optimisation
- Daily auto-relist
- Monthly sales and fee reports
Billed from activation; Starter, Growth, and Pro include a free trial, Managed does not.
Prices shown in USD
FAQ
Common questions
How does sales-based billing work?
We apply a monthly minimum plus a variable percentage. On Starter, Growth, and Pro that percentage is of net monthly sales. Managed is 5.0% of net shipped sales revenue with a minimum of $299 per month. Starter is $19 + 0.8%, Growth is $69 + 0.5%, Pro is $129 + 0.3%.
Requirements: what do I need to connect my Amazon account?
A Professional Amazon selling plan, connected by the account's primary user. Individual seller plans can't authorize third-party apps like I Uply (see Terms).
How do you calculate net monthly sales?
For Starter, Growth, and Pro, net monthly sales means shipped order revenue for the billing calendar month from Amazon Selling Partner API (orders in Shipped status), so the variable fee reflects fulfilled volume. The same basis applies to Managed, which is quoted as net shipped sales revenue with a monthly minimum.
How does your pricing compare to others?
Many repricers charge fixed monthly fees regardless of outcomes. We combine transparent base fees with low variable percentages tied to net monthly sales on self-serve plans, so your fee scales with real revenue, aligned with how we position profit-first repricing.
What happens if my sales are low in a month?
You still keep access to all plan features and only pay the plan monthly fee plus the small sales-based percentage on net monthly sales (or Managed minimum rules). On Managed, the monthly minimum applies when revenue share would be lower.
When is the variable sales-based fee billed?
It's calculated on your net monthly sales for a given calendar month, then billed at the start of the following month, alongside your plan minimum for that period. So this month's sales are billed early next month, not on the day the sale happens.
When and why do I add a payment method — is there a free trial?
You add a secure payment method during onboarding, before your plan is activated. Starter, Growth, and Pro include a 7-day free trial; we still ask for a payment method upfront because setup only takes a few minutes and it means you get real price suggestions immediately with nothing to configure later. You are not charged during the trial: your card is only charged automatically once the trial ends, so cancelling before then costs nothing. Because the variable fee is a low percentage of net monthly sales rather than a flat fee, your cost stays proportional to your results once billing starts. You can cancel any time (see Terms for commitment-period and billing details), and you set the min/max price limits before any suggestion can apply. Managed is sales-assisted and is billed from activation, without a trial.
Do I need to give you control of my Amazon account?
You connect via Amazon's official Selling Partner API (SP-API). I Uply can read listings and update prices, that's it. You set minimum and maximum prices so automation stays inside your approved range.
What is Managed?
Managed is our guardrail-first managed tier. We run daily optimizations and auto-relist expired listings within your min/max pricing limits. You pay 5.0% of your monthly net shipped sales revenue, minimum $299.
What Amazon marketplaces are supported?
North America (Amazon.com), Europe (Amazon.co.uk / .de), UAE / Dubai (Amazon.ae), and Far East (Amazon.co.jp) are all supported. Select your region when connecting your seller account.
Can I change plan later?
Yes. While you're on the free trial, switching between Starter, Growth and Pro keeps your trial and charges nothing until it ends (Managed has no trial, so switching to it is billed immediately). If you're not in an active commitment, a plan switch otherwise applies and is billed immediately. Once billing has started, each plan has a 30-day commitment: switching during that window is scheduled to take effect when it ends, and you're then committed to the new plan for 30 days before you can change again. The app always shows you which applies before you confirm.
Start winning more Amazon sales without giving away your margin
Connect your Amazon account in minutes. Transparent AI, clear guardrails.
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