How it works

Compete for the Buy Box, inside the limits you set.

Most Amazon sales go through the Buy Box. I Uply prices your listings to compete for it, and never below the minimum price and margin you set. A lower price does not guarantee the Buy Box, so your limits always come first.

How a price change happens

  1. Step 1

    Find the Buy Box price

    We read the current Buy Box price for your product from Amazon.

  2. Step 2

    Suggest a price just below it

    The suggestion is one cent under that price. If you already hold the Buy Box, we hold your price instead of undercutting you.

  3. Step 3

    Check it against your floor

    If the price would go below your minimum price or margin floor, we skip the change.

  4. Step 4

    You approve it

    You apply each suggestion yourself, or in bulk on Pro. On Managed, I Uply runs this for you every day.

1

Connect your catalog

We pull your Amazon listings, current price, costs, and competitor pricing so each recommendation is grounded in the pricing data you already have.

2

Set your price limits

You set the minimum and maximum price limits. I Uply only recommends changes inside your approved range, so the system respects your margin goals.

3

Review the reasoning

Every suggestion comes with its reasoning and estimated profit, and tells you when a limit kept your price where it was. If you already hold the Buy Box, the listing says so.

Margin floors

Your minimum margin stays intact.

The AI checks every candidate price against your cost model, target margin, and price-floor rules before it makes a suggestion. If the move would cut too deep, it skips the change instead of forcing a bad sale.

Guardrails

You stay in control.

Min/max limits, daily price-change ceilings, and loss-prevention checks all act as the final gate. That means your repricer can move quickly without drifting into pricing that hurts your business.

What makes it different

Transparent AI

You can see why a price moved, what guardrail blocked a stronger suggestion, and how the recommendation compares with your target outcome.

Sales-based billing

Starter, Growth, and Pro plans combine a modest monthly minimum with a small percentage of net monthly sales, so the fee stays aligned with actual results.

Managed support

For sellers who want a more hands-off setup, Managed keeps the same guardrail-first logic while handling more of the optimization cycle.

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